One of the many reasons why I love Clean Beauty products is the passion that fueled them. Most of the products that I use were started by one or two people who have a passion for health + wanted to give consumers healthy options. I love that. Someone who loves the products that make women feel beautiful + want to give them a better-for-you option. I completely respect the drive + determination that it took to create these products. It took vision and persistence to mix hundreds of ingredients to replace the harmful ones that conventional companies are using. I often like to read the stories of why these products were created because not only am I buying/using/loving a great product, but it usually was developed to add something good to the world.
A lot of these entrepreneurs have a story to tell. Sometimes it’s a hard one. RMS Beauty was birthed out of the struggle that founder, Rose Marie Swift, was having with her own health. (You can read a little more here.) Today, I read the Instagram post below from Jena Covello, founder of Agent Nateur (my fave natural deodorant). I hope you will read it and be inspired. Although Jena’s pain is very real, she is creating something so special from it + helping people with a better alternative deodorant.
“Just today I read a quote on@mastinkipp‘s Instagram that your wound leads you to your purpose. I’ve suffered with #endometriosis ever since I was a teenager. I’ve had multiple surgeries and have healed the endo by taking a holistic approach to my health. It’s not easy and I’ve tried many different alternative treatments. I don’t publicly share this often, but nearly every day I’m in so much physical pain. In 2014 my pain became so severe that I stopped working and three doctors misdiagnosed me with fibroids and wanted to perform another c section surgery. I refused it because I didn’t want more scar tissue. That year I threw away my toxic deodorant and bought every natural deodorant on the market. Not one worked in a stick. So I cooked Agent for nine months in a tiny LE Creuset pan before perfecting it in November 2014. I was aware that aluminum was an endocrine disruptor and mimicked estrogen. Endo and Adenomyosis are estrogen dominant diseases so you must rid the liver of excess estrogen. Just recently I was properly diagnosed with #Adenomyosis by a very good doctor who said more surgery would cause more damage. It’s a very painful condition and it affects with women with endo or women who have had c section surgeries from endo or childbirth. By working with a cranial therapy specialist and my alternative doctor, I have it somewhat under control by taking high doses of iodine to balance my thyroid and heavy doses of supplements and sulfur. The physical pain I’ve suffered with for over 20 years enabled me to learn and educate myself. It enabled me to create a beautiful, healthy product I get to share with the world. It enabled me to take this beautiful trip to continue educating myself. My French teacher believes she has an ingredient to replace the baking soda in Agent that causes a rash in minimal amount of people. If I can break through that obstacle and help more people make the switch to natural deodorant I will feel that part of my soul’s purpose is truly being fulfilled. Thank you all for loving Agent. I created this alchemy to heal myself and others.”
Thank you, Jena, for your creation!!
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